"Above Exceptional"

The arduous journey to Rookie of the Year started in February, when Braylee Shepherd’s horse, Dollar, succumbed to cancer. Shepherd had hoped Dollar, who was first diagnosed in late 2021, would be able to make it through the season. “I had to shift my goals and everything so much,” she admits. “I had to because everything just kept coming at me. I couldn’t keep looking far into the future - I just had to look at the next thing and do my job.”

NEED FOR SPEED: Lone Star's top guns shine on rodeo's biggest stage

Thanks to legendary rope maker Guy Alford’s attention to detail and keen understanding of what these athletes need to succeed on the rodeo world’s grandest stage, Lone Star is proud of how well our ropes hold up to the competition year in and year out.

Trust the Process
Ropes. The tools of our trade that help us bring home the big money, the prizes, and, of course, the bragging rights. When we pick out a rope, we first swing it to make sure it feels just right. If it doesn...